5 Types of Adopters: Innovators, Early Adopters, Early Majority, Late Majority, Laggards
Their main influence comes from the product’s durability and functionality, not from the early adopters. Innovators are those who want to be the first to acquire a new product or service. They are risk-takers, price-insensitive, and are able to cope with a high degree of uncertainty. Innovators are crucial
Posted: marzo 21, 2023
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