Digitalization is one of the key factors that develop a company’s growth. It can be more than the treatment of newspaper and employing computers to log info – it truly is about creating a new technique of doing business that focuses on customer satisfaction, internal communication, and the move of information. It is regarding being more efficient, gaining presence over organization spend and making decisions with exact numbers, and also connecting your entire team to a common mission that drives worldwide growth.

This can be a dynamic procedure that changes the ways corporations create and capture benefit in the marketplace. Additionally, it can accelerate the obsolescence of any firm’s current business model (BM). As digitalization has the probability of influence a company’s competitive status, firms must be constantly conscious More Info of digitalization’s influence on their BMs and the bordering business environment.

To explore the effect of digitalization on a firm’s BM, qualitative empirical data were collected from doze interviewees working in two different industries, automotive and media channels. Due to the fact that the two industries are characterized by different business models, this research design allowed for an in-depth comparison of how digitalization impacts the building blocks of an firm’s BM.

The interviews revealed that inside the media market, the impact of digitalization was felt most clearly in relation to value creation and worth capture factors. This was predominantly due to the fact that the videos industry areas strong focus on the customer channel, therefore causing digitalization to have an early impact on the company’s BM.